Apple’s iPad commanded 85 percent of the market for media tablets in 2010, according to full-year figures reported by market intelligence company ABI Research. According to senior practice director Jeff Orr, device categories including netbooks and mobile broadband-enabled eBook Readers showed gains in year-over-year shipment numbers in 2010. The hype that media tablets were displacing portable computers and dedicated CE device purchases did not become a reality.
Samsung’s Galaxy Tab ranked a distant second to the iPad in market share, with about 8 percent, while Archos’s Internet Tablet range just barely moved the needle at 2 percent. These top three vendors accounted for 95 percent of the media tablet market between them.
Many new entrants are looking to differentiate themselves from the $600+ ASP of the iPad, which means low-feature and low-cost designs will become common. It is expected that between 40 and 50 million media tablets will be shipped in 2011.
ABI Research’s ‘Tablets, Netbooks, and Mobile CE Market Data’ provides forecasts for all Ultra-Mobile Devices (UMDs) including media tablets, netbooks, UMPCs, mobile Internet devices (MIDs) and six types of mobile broadband-enabled consumer electronics (CE) device including eBook Readers and Connected Personal Navigation Devices. The database is part of the firm’s Tablets, Netbooks, and Mobile CE Research Service which also includes another Market Data product, Research Reports, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
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