Business information provider UBM TechWeb, US, has launched 'The BrainYard', a website community for business and technology leaders who are using and exploring social technology tools and applications to drive new levels of business performance.
'The BrainYard' will serve the fast growing Social Business market that is naturally fusing important technology categories such as collaboration, content management, social media, social CRM and social analytics applications. When combined, the Social Business market opportunity represents tens of billions of dollars.
'The BrainYard' will provide news, analysis and insights on fast-changing developments within the evolving world of social business. This third-party information is fueled by commentary and discussion based on the latest news, analytical research, real-world case studies, and practical advice. Business and technology leaders can participate in 'The BrainYard' to learn how social and collaborative technologies can accelerate their business; identify best practices for putting these technologies to use; learn from case studies that show the transformative potential of social technologies and tools; leverage the collective brains of their organisation, supply chain and customers; and unlock growth in increasingly complex, dynamic business environments.
'The BrainYard' is a joint venture between UBM TechWeb's InformationWeek and Enterprise 2.0 Conference. With early and deep experience in this growing market and led by InformationWeek VP and Editor in Chief, Rob Preston, the community features the brightest minds and biggest thinkers. These include: David Berlind, Chief Content Officer, UBM TechWeb; Tony Byrne, President, The Real Story Group; David Carr, Editor, The BrainYard; Alison Diana, News Contributor, InformationWeek.com; Paige Finkelman, Business Development Manager, Enterprise 2.0 Conference; Claire Flanagan, Director, KM and Enterprise Social Collaboration and Communities Strategy, CSC; and Steve Wylie, General Manager, Enterprise 2.0 Conference, among others.
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