Publishing-specific software solutions provider Publishing Technology plc, UK, has announced the launch of the Frankfurt Book Fair App – Book Fair to Go, the fair’s new official app. The app is now available for free download on Apple iPhone and Google Android devices.
The Book Fair’s 2011 app, developed by Eyeled, has been designed to make life easier for delegates, helping them to navigate around the show with ease, familiarise themselves with all participating exhibitors, keep up-to-speed with the events programme and plan their time accordingly.
The app contains traditional features, such as exhibitor listings, detailed hall plans and a full event schedule. It also includes the brand new Tour Planner module, allowing users to take a visual air tour of the halls, along with extended information on each exhibitor. The app even caters to the social media savvy with Twitter integration capabilities.
The Frankfurt Book Fair, scheduled for October 12-16, 2011, claims to be the biggest book and media fair in the world - with around 7,500 exhibitors from over 110 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 31,000 contacts.
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