Informa Research Services, Inc., a subsidiary of Informa plc, has predicted that tablet computers running Google's Android software will compete with Apple's iPad and surpass it in 2016. According to Informa, Apple's current 75 percent market share is expected to fall to 39 percent in 2015. This is when the Android market share will grow to 38 percent, it estimates.
The overall market for tablets is expected to surpass 230 million units in 2015, compared with less than 20 million units sold in 2010. Customers are most likely to buy about 87 million Android tablets in 2015, compared with 90 million iPads, according to the estimate.
Additionally, as cheaper and more advanced Android tablets enter the market, the research firm forecasts that sales will pick up considerably, eventually surpassing iPad sales in 2016.
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