Science magazine Scientific American has announced the launch of its Bring Science Home initiative. Bring Science Home is a free month-long online series designed to inspire a new generation of 'Scientific Americans.' Kids and parents can do the fun science activities together using readily available household materials. The goal is to show that science is fascinating, accessible and a part of everyday life.
In September 2010, Nature Publishing Group (NPG), Scientific American's parent organisation, joined Change the Equation, a CEO-led public-private partnership to cultivate widespread science, technology, engineering and math (STEM) literacy in the US. Bring Science Home is part of NPG's three-year Bridge to Science commitment in support of Change the Equation's goals.
The first activity of Bring Science Home was announced on May 2, 2011, and a new one will be posted each weekday throughout the month. Activities include building a homemade compass and getting iron out of your cereal. All the activities, videos, fun facts, and questions and answers will be housed on a dedicated education section of the Scientific American website (scientificamerican.com) and shared on Facebook, Twitter and YouTube. The activities were developed with members of the National Science Teachers Association so that they would echo themes taught in early grades.
In addition to Bring Science Home, Scientific American has initiated two more Bridge to Science programmes, also available on the education section of scientificamerican.com. 'Citizen Science,' which will develop through 2011, invites amateur scientists to become a part of actual scientific research projects. In '1,000 scientists in 1,000 days,' a three-year programme in support of Change the Equation, Scientific American and Nature Publishing Group are recruiting more than 1000 scientists to promote STEM education. A service to match teachers with scientists will be available later this year.
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