HighWire Press, a not-for-profit division of Stanford University libraries, is presenting a suite of themed portals for the American Society of Clinical Oncology (ASCO), a leading professional organisation representing physicians who care for people with cancer.
The subject-specific cancer portals claim to be an invaluable one-stop resource for readers seeking scientific abstracts, videos, links and other materials. For publishers, the portals offer a glimpse into the flexibility of HighWire's Open Platform to re-purpose, integrate and monetise content within and beyond their HighWire-hosted publications.
The 11 ASCO Cancer Portals seamlessly incorporate content from multiple sources. These include the Journal of Clinical Oncology, the Journal of Oncology Practice, ASCO meeting sites, news and reference sources, ASCO Clinical Practice Guidelines, as well as incoming links from PubMed and other relevant HighWire-hosted colleague publications. Each custom portal is focused on a targeted segment of oncology research, re-purposing content and presenting it in a way designed to reach new audiences.
The HighWire Open Platform solution set will enable publishers to re-purpose, integrate and monetise content within and beyond their HighWire-hosted publications. The ASCO custom portal mini-sites integrate up to eight different types and sources of information. This comprehensive approach is being implemented using Drupal, one of the world's most popular open source frameworks for website enhancement.
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