Information resources and technologies provider ProQuest, US, has announced that the company's CIO Bipin Patel will share strategies for creating a more intense focus on end-users with attendees at the 2010 Charleston Conference.
Patel, a principal leader behind the company's new landmark search platform, is representing ProQuest, the conference's Diamond sponsor, at the opening Gala. He will be available throughout the conference, wrapping up Saturday with a presentation in the conference Innovation Thread: 'Creating a User Driven Approach to Decision-Making: How a Persona Development Strategy Connects Libraries with Their Users', at 12:15 in Embassy Suites' Colonial Ballroom.
A popular speaker for both his practical insights and engaging style, Patel will teach audience members how to improve their end-user focus - drawing on the needs of students, faculty and librarians for yardsticks in decision-making - by applying the cutting-edge research concept of Persona development. Personas, which are highly descriptive profiles of users, enable administrators to quickly assess the impact of new programmes on specific user groups, choose between options and generally, make decisions that align the library more closely with its constituents. ProQuest has invested in an expansive R&D project to create richly-developed profiles of important users of university libraries to guide the development of its platform.
Session attendees will learn the basics of Persona development and how to apply the concept to make better decisions. Additionally, he will open the floor to questions, providing an opportunity for librarians to get advice from a seasoned R&D and technology expert. The session will include time for discussion among colleagues about the role of end-user needs in shaping library programmes and policies.
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