comScore, Inc., a US-based provider of digital marketing information, has released its monthly comScore qSearch analysis of the US search marketplace. Google sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.
The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query.
More than 16.6 billion explicit core searches were conducted in October. Google sites ranked first with 11.0 billion searches, followed by Yahoo! sites in second with 2.7 billion and Microsoft sites in third with 1.9 billion. Ask Network accounted for 598 million explicit core searches followed by AOL LLC Network with 346 million.
Google sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! sites with 18.5 percent and Microsoft sites with 12.1 percent. Ask Network captured 3.2 percent of total search queries, followed by AOL LLC Network with 1.9 percent. Google's share increased by 1.4 percentage points - primarily due to the impact of Instant Search.
comScore is looking to provide insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google's 'powered by' share is composed of searches conducted at Google entities, as well as AOL and most of Ask's MyWebSearch. Bing's 'powered by' share is composed of searches conducted at Bing entities as well as Yahoo! Web Search, Yahoo! Image Search and Yahoo! Video Search. Some of Yahoo!'s in-channel searches, such as movies and finance, are still provided by Yahoo!
In October, 69.2 percent of searches carried organic search results from Google, while 23.5 percent of searches were powered by Bing organic results.
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