The app Internet will dramatically alter the web, force today's leading technology vendors to adapt to a new business environment, and affect every job function in the business technology (BT) organisation. This was stated by George F. Colony, Forrester Research CEO and Chairman, while addressing more than 1,300 business technology professionals attending Forrester's IT Forum, the company's largest IT event of the year.
Despite industry's preoccupation with cloud computing, Colony said that a standalone cloud or web solution was not the web architecture of the future. According to him, Apple has established leadership in the app Internet space, and web-centric companies such as Google and Facebook are risky bets in the app Internet market due to their over-reliance on web-based technologies.
Forrester estimates that the app Internet market was $2.2 billion in 2010 with a compound annual growth rate of 85 percent through 2015. To succeed in this market, other established leaders that are borderline contenders in the market, like SAP and Oracle, must determine how they are going to price these apps. Also, PC vendors such as HP and Dell must reform the PC experience to focus on app stores, which will be on every connected device in the future and serve as the keys to the Internet.
The app Internet's impact on the business technology organisation is expected to be profound, and Colony provided some insight into how this shift will affect the roles Forrester Research serves. For instance, he said, business process professionals would not create new applications without the app Internet, CIOs must prove they can embrace customer-centricity through the adoption of the app Internet, and security & risk professionals would have great job security as companies are challenged with how to protect their enterprises in this new model.
IT Forum is a three-day event that features more than 90 sessions for business technology professionals led by 90 Forrester research analysts. The focus is on how businesses can better leverage technology to build bridges to new business partners, scale innovative solutions, and co-create business and technology strategy. The event was held from May 25-27, at Las Vegas.
Search for more Conferences
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
