Science and Research Content

BMJ Group launches key point-of-care resource as iPhone app -

Medical publisher The BMJ Group, UK, has announced that the BMJ Evidence Centre has launched Best Practice as a mobile application for the iPhone. The move is part of the BMJ Group’s strategy to provide clinicians with easily accessible reference and decision support tools.

The free Best Practice app comes with 20 sample topics that enable clinicians to assess the app’s structure, scope and editorial quality. The app is the first in its category to take advantage of ‘in-app purchasing’, whereby additional topics can be purchased from within the app, in packages ranging from £9.99 to £59.99 for the entire content set.

Building on the success of Differential Diagnosis, the full Best Practice point-of-care website has been recreated as an app to provide doctors and other healthcare professionals with quick, evidence-based answers on the move. Differential Diagnosis is a subset of Best Practice that has enjoyed consistently high rankings in iTunes’ medical app charts since its launch in January 2010.

Best Practice structures research evidence, expert opinion and guidelines around the patient consultation. The application breaks this complex information down into small sections, predicting clinical questions and user journeys, and enabling users to quickly and easily find comprehensive answers to questions about diagnosis, treatment, prognosis, and prevention. Content is stored offline to enable consultation when connectivity is unavailable, as is often the case in a clinical setting.

The Best Practice app can be downloaded from iTunes at http://itunes.apple.com/gb/app/best-practice-decision-support/id378368562?mt=8.

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