Technology media company TechTarget, Inc. has announced the launch of two new websites - SearchConsumerization.com and ConsumerizeIT.com. The portals are designed to help information technology (IT) professionals embrace the megatrend of 'the consumerisation of IT' and leverage it to increase productivity and competitive advantage within their organisations.
The new sites build on the TechTarget's existing portfolio of security, mobile and desktop virtualisation media, including SearchSecurity.com, SearchMobileComputing.com, and SearchDesktopVirtualization.com, by focusing on the technologies that employees are bringing into the enterprise outside of the IT procurement process to help them be more productive.
SearchConsumerization.com provides members with expert advice on how to secure, integrate and strategically leverage consumer technologies used by end users to create competitive business advantages for their organisations.
ConsumerizeIT.com claims to be the first community-driven, vendor-independent site for real-world IT professionals dealing with consumerisation. Going beyond the news, ConsumerizeIT.com features all-star blogging, videos, and discourse from industry luminary and independent technology analyst Brian Madden.
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