B2B media company Penton Media, US, has announced the appointment of Patricia Syed as Senior Director of Marketing and Analytics for Penton’s Technology Group. The announcement was made by Peg Miller, Market Leader, Penton Technology Group.
Patricia Syed brings more than 15 years of expertise in audience acquisition, retention, engagement strategies, web analytics and database analysis in various media industries. Most recently, Syed was the Vice President at UBM Channel where she successfully built a digital marketing and analytics department which was focused in member acquisition, engagement, product consumption and lead analysis. Prior to that, she spent 8 years at Tech Target building and running their audience engagement and analytics teams.
In her new position, Syed will be responsible for managing Penton’s marketing and analytics through online marketing, customer acquisition, lead generation, ecommerce and analytics for the Technology Group.
