Managing Editor Inc. (MEI), an Adobe premier development partner, has announced that the Howard Hughes Medical Institute (HHMI) is now using Adobe Digital Publishing Suite to produce the iPad edition of its quarterly magazine - HHMI Bulletin. HHMI hired MEI's design and production team to help create upcoming tablet issues of the publication as well as to rebuild existing iPad issues using Adobe DPS.
HHMI implemented an HTML-based tablet-publishing strategy in 2010. Recently, the organisation's communications team determined that a solution integrated with Adobe InDesign would add flexibility to its production process, since the HHMI team already was working in InDesign to produce the Bulletin in print. Based on recommendations from other publishers using Adobe DPS, HHMI decided to migrate the HHMI Bulletin app.
HHMI met with MEI and developed a plan for rebuilding the six back issues and creating new ones using DPS. MEI began by building InDesign templates and reworking the HTML content issue by issue, finding creative ways to replicate the existing functionality with the Adobe software.
MEI also enhanced the folios with new features, including social-media linking and sharing. Additionally, MEI provided provisioning training when HHMI was ready to submit its DPS-based updates to the iTunes App Store.
In addition to creating DPS versions of the back issues, MEI is collaborating with HHMI to develop all-new tablet editions, conceptualised and built entirely with Adobe DPS. The February 2012 HHMI Bulletin iPad edition was the first beginning-to-end DPS release, and the May 2012 issue is under way. MEI is providing Adobe DPS training to give the HHMI team a greater understanding of the tools.
For HHMI Bulletin readers, the transition has been nearly seamless. Users simply need to download an app update to access the DPS-built back issues.
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