US-based construction information provider Reed Construction Data and construction focused technology firm InfoTech International have unveiled cūbus, a new, fully-integrated market intelligence solution. The application is being officially launched at the AIA 2012 Expo, May 17-19, 2012, Booth #1731, in Washington, DC. Complimentary custom market intelligence reports will be offered to manufacturers who schedule a preview of the product.
cūbus provides visibility into the construction market through live project information from Reed Construction Data’s database. Packaged in a visually intuitive and interactive format, the market intelligence application is said to immediately deliver intelligence reports relating to competition, market penetration and product demand.
According to Reed, a significant benefit of cūbus is its ability to get instant answers in reports, without time-consuming setup of preset terms. Building product manufacturers can now dynamically see reports for any market segment of their choice and drill into the information at any time to view the actual projects driving the data points. cūbus enables data-driven decisions for action and the ability to measure the results in real time.
Reed is the inaugural strategic partner of the American Institute of Architects. Its portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market intelligence solutions and advertising channels to construction industry professionals in the US and Canada.
