Electronic research databases provider EBSCO Publishing (EBSCO), US, has awarded two public libraries with one-year subscriptions to LibraryAware, an online programme designed to maximise libraries’ promotional resources, helping them to integrate outreach with customisable, scalable tools and resources. The winners were chosen by drawing at a LibraryAware launch party attended by more than 300 people during the Public Library Association Conference in Philadelphia.
Speakers at the event included Vice President of NoveList, Duncan Smith, who set the tone for the evening with a talk praising LibraryAware communities and their ability to create a culture of learning and exploration that enriches the lives of their residents. LibraryAware Project Lead, Nancy Dowd, discussed how this powerful tool will transform libraries’ promotional efforts. Vice President and Group Publisher of Library Journal, Ian Singer, announced Library Journal’s latest award, the LibraryAware Community Award.
The winners were Nicole Frilling, Digital Branch Librarian at Kenton County Public Library in Fort Mitchell, Kentucky and Derek Wolfgram, Deputy County Librarian at Santa Clara County Library in Los Gatos, California.
LibraryAware meets the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities, bringing patrons into libraries. The online product offers consistent branding and professional designs, best practices and recommendations and can be integrated into popular event software and social media.
Public Relations & Development Director at Kenton County Public Library, Robin Klaene, outlined her library’s plan to use LibraryAware as part of the process of evaluating and redesigning flyers and other items.
