The Intellectual Property & Science division of Thomson Reuters, US, has published a new report that says South Korea’s rapid consumer growth and revolution in intellectual property enforcement have created numerous opportunities for multinational brands. The report, Trademarks in South Korea: Branding the New Cultural Wave, highlights the nation’s evolution into a progressive protector of digital rights and outlines best practices for firms seeking brand protection in the region.
The Thomson Reuters study finds that the ratification of the Korean Free Trade Agreement helped spur rigorous intellectual property enforcement nation wide, creating an environment that better protects brand owners. This strong culture of intellectual property protection, combined with broad-based economic growth, resulted in a 171 percent increase in trademark filing over the past 15 years in South Korea, with analysts projecting continued growth for this market.
The data in this report was compiled using SAEGIS on SERIONR from Thomson CompuMark to identify trends in trademark applications, registrations, objections and claims between 1996 and 2012. The full report is available online at http://trademarks.thomsonreuters.com/industry-resources/industry-research/special-reports?id=resources%2Fspecial-report-south-korea.
