Publishing forecast firm Simba Information, US, has released a report according to which, the PreK-12 market will post a strong compound annual growth rate of 8.8 percent through 2015 for digital courseware, while textbooks prepare for a major shift. The report, Publishing for the PreK-12 Market 2012-2013, provides a segmented overview of the entire PreK-12 publishing industry, covering textbooks, digital courseware, print supplements, state-level tests, modular software, manipulatives, trade books, video and magazines. It provides key metrics for decision makers, including segmented sales estimates through 2015, and state and local funding trends.
Digital Courseware has been leading the growth in the PreK-12 industry and will continue to do so through 2015. Currently, digital holds 30.5 percent of the media used in classroom instruction. According to the report, top industry players Pearson, Houghton-Mifflin Harcourt and McGraw Hill Education are leading the instructional materials market, but the market is opening up to newcomers.
Textbooks, which have been a staple of the PreK-12 learning platform, are expected to undergo significant changes within the next decade, alongside changes in classroom instruction. The report finds the segment will grow slightly as it nears 2015, as schools will tap the core basal textbooks to prepare students for Common Core assessments.
