English language publisher HarperCollins Publishers, Germany, has announced that it will roll out a new global publishing system, called Global Product Manager. The system, developed in partnership with Publishing Technology, will enable HarperCollins to unify editorial, marketing and business data around the world, widening the reach of its print and digital publications in its core target markets.
The system will be rolled out first in the US, followed by the UK and subsequently Canada, Australia and to the Christian Publishing Division through 2013.
By integrating systems and assets across the globe, the new centralised system seeks to provide the company with the long term infrastructure needed to maximise its catalogue of books, e-books and apps. It will reportedly transform the way staff view, manage and share product information throughout the publishing lifecycle.
Built on Publishing Technology's platform, Global Product Manager is seen to empower HarperCollins staff to explore current and future content delivery types and business models, while enabling better metadata management that will improve the discoverability of its products.
The other expected benefits include greater visibility, consistency and reliability of product data; best-in-class metadata maintenance to drive marketing strategies; and the ability to better leverage rights, aggregate content and create new business models. The system is also seen to offer robust scheduling and tracking capability to monitor cost and performance; improved relationships with retailers and authors through improved access to data; and best-practice sharing of information across geographical regions.
