Publisher Taylor & Francis has launched an updated version of its mobile platform, offering an enhanced reading experience, improved navigation and search, social sharing, in-app purchasing, and easier institutional access for all those who visit Taylor & Francis Online using their tablets or smartphones.
Users who discover, browse and read research articles on their mobile devices will be able to personalise their view, create favourite articles and share them easily across Facebook, Twitter, LinkedIn and via email. Articles are in a magazine style format, with accompanying images full screen, making browsing and reading more in tune with the digital experience expected by today's researcher. References and citations are also quick to check, enabling users to quickly follow the research chain, jumping from one article into its references and on to those who have cited it.
Users can browse by journal, or search by keywords across the abstract or full text of the article. One can narrow the results by publication, author or article title. Once you are in an article, you can select your view by sections, figures, references or citations.
For those accessing via their institution, it is also easy to 'pair' a device with an institutional login, meaning full access using their institution's subscription for up to 180 days, before needing to 're-pair'. For researchers trying to access articles away from campus this means they won't be frustrated by a paywall, wherever they are. Plus, all Taylor & Francis open access content will also now have a dedicated section, with free-to-view articles quick to find. Authors who choose to publish open access can do so knowing their research will be highly visible on both Taylor & Francis' standard and mobile platforms.
As mobile technology rapidly moves forward, this refreshed mobile version of Taylor & Francis Online takes advantage of these developments, reflecting the needs of its audience and the way users discover, access and share research.
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