Info International is presenting a one day Pharma Reprints Summit on March 21, 2018. This one day event will see participants from around the world engaging in discussions, networking and knowledge transfer on the critical issue of delivering scientific evidence to health care professionals. This is the first in a series of specialist events from the LII team.
Reprints from peer-reviewed medical journals help pharma engage healthcare professionals and patients - and provide the essential clinical evidence behind marketing claims - yet their use has been in decline over many years. Is technology about to disrupt the commercial content space as it did for research information over a decade ago and what are the key implications and opportunities this creates? This one day summit seeks to bring together the key stakeholders in the medical content and marketing space to meet and to learn from one another.
Presentations from stakeholders include such topics as: What is the value of clinical evidence for HCPs and patients?; What role does peer-reviewed content play within a digital multichannel approach?; The challenges and opportunities of sharing, compliance and copyright?; The impact of value transfer and the sunshine act; and Tracking, metrics and measuring ROI for both pharma and content providers.
More information about this event is available at http://info-international-events.co.uk/#pharma-reprints-summit.
Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.