Sales, marketing and research consultancy Publishers Communication Group (PCG) has announced that its new Managing Director is Melissanne Scheld. Effective May 27, Melissanne replaces Douglas Wright and will report to Publishing Technology CEO Michael Cairns.
Based in the Boston office, Melissanne will lead the PCG team in building strong publisher relationships through the company's signature services of global sales representation, telemarketing, market research, customer service and strategic consulting. With an academic publishing background spanning two decades, Melissanne has worked through the print-to-digital transition and is experienced in developing sales strategies for a wide-range of scholarly products.
Melissanne most recently worked in the New York offices of Cambridge University Press where she managed academic sales, publicity and various marketing functions. Previously she held positions at New York University Press and Columbia University Press and frequently speaks at industry events.
