CrossRef, the global not-for profit digital hub for scholarly communications, has announced the addition of Ginny Hendricks to its management team in the newly-created role of Director of Member and Community Outreach, where she will be responsible for marketing, business development, member services, and product support. The appointment reflects CrossRef's mission to innovate for the future of scholarly content, and to foster collaboration among an increasingly diverse community of publishers, researchers, authors, libraries, funders, and beyond.
Ginny has run Ardent Marketing for nine years where she consulted with publishers to develop multichannel marketing plans, brand and launch online products, and build engaged communities. Prior to consulting she managed the launch of Scopus at Elsevier, where she established advisory boards and outreach programs with library and scientific communities. In 1998 Ginny started an early e-resources help desk for Blackwell's information Services and later led training and communication programs for Swets' digital portfolio in Asia Pacific, Middle East, and Africa.
She's lived and worked in many parts of the world and has managed globally dispersed creative, technical, and commercial teams. She co-hosts the Scholarly Social networking events in London.
