Around The World in 8 Hours, the virtual stream of The London Book Fair's Publishing for Digital Minds conference generated 17.8 million impressions and reached 882,000 users on Twitter alone on March 18.
The virtual conference – which was the first of its type mounted by a major publishing conference – took place between 8am and 4.30pm GMT on March 18. It took a whistle-stop tour around the global publishing industry, beginning in China before moving on to Australia, Malaysia, India, Germany, Mexico and the United States.
Taking place over a single day across eight time zones, the conference attracted visitors from over 170 locations worldwide to events on Google Plus, Twitter and LinkedIn. Speakers and delegates dialled in to observe and participate in discussions about the book business from six continents. Engagement in India, Malaysia and the United States was particularly strong, but virtual visitors to the conference came from as far afield as Argentina, Saudi Arabia and Tanzania.
Around The World in 8 Hours attracted both a global speaker roster drawn from leading large and independent publishers and a global audience. Participating publishers, booksellers and platform providers included HarperCollins Australia, Penguin Random House India, Hachette India, McGraw Hill, Buku Fixi, Centro Trilce Ediciones, Tolino, Publishing Technology China, Sourcebooks and Scribd.
Tickets for Publishing for Digital Minds are on sale now priced at £399 plus VAT. Entry to the conference includes free entry to LBF itself (Tuesday 14 - Thursday 16 April 2015, Olympia, West London).
