Gale, part of Cengage Learning, is partnering with EveryLibrary, a national non-profit organisation dedicated to non-partisan political action on behalf of libraries, for a media campaign to increase awareness of the role libraries play in community and economic development. The partnership demonstrates Gale’s advocacy on behalf of libraries and its support of National Library Week, observed from April 12-18, 2015.
Gale and EveryLibrary will partner on a media campaign about the value libraries and librarians provide with a focus on engaging the entrepreneur and start-up business community. Business reference services and support are as pervasive in libraries as storytime, but few are aware of the resources at their fingertips. The campaign, which will run through January 2016, will focus on driving awareness of these services, as well as the library’s role in the discovery of information and as big data enterprises, while simultaneously promoting the social-leveling role that libraries play in society.
