Technology media company TechTarget, Inc. has announced two significant developments that deliver world-class functionality to marketers focused on China.
First, TechTarget has released its online lead visualization tool, the Activity Intelligence™ Dashboard for China marketing campaigns.
The release of a Simplified Chinese version of the dashboard will give technology vendors who are focused on generating demand in China a rich view of relevant content consumption behaviour at both the individual contact and account levels.
The Activity Intelligence Dashboard presents marketers and salespeople with unparalleled insights into campaign activities, overall vendor mindshare, and a timeline of content downloads to identify spikes in activity. It also features an engagement tab with a stack ranking of a campaign's most active leads and accounts.
The dashboard comes complimentary with all lead generation programs. In addition to English and Simplified Chinese versions, the Activity Intelligence Dashboard is also available for French and German leads.
Additionally, TechTarget has redesigned its 13 Simplified Chinese websites in the model of the award-winning layout of its English language portfolio. Enhancements include: responsive design for mobile-optimized viewing, improved content categorization to map to technology purchasing cycles and better cross-promotion of relevant content.
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