The Knowledge & Networking division of Informa has scheduled its inaugural Marketing Analytics and Data Science conference to be held at the Hilton Financial District in San Francisco, CA, June 8-10, 2016.
New technologies and data processing models have led to sharper insights and increased ROI. Big data has become a platitude across all industries, but the challenges are incessant. In an age where consumers demand more personalised communications, experiences and products; and internal stakeholders require more predictive intelligence to inform decisions, analytics and data science have emerged as silver bullets to unlock opportunity and growth.
The Marketing Analytics and Data Science conference is an inaugural, high-level conference that demonstrates how to deploy data science and analytics to drive business forward and address burning new challenges.
The holistic agenda, designed for executives across Analytics, Data Science, CRM, Marketing Analytics, Customer Experience & related fields will present actionable best practices, practical case studies, technology demos and visionary keynotes, as well as unprecedented opportunities to collaborate with key players from major sectors like retail, financial services, healthcare, technology, consumer goods/manufacturing, academia, hospitality, media and government.
The event will feature keynote addresses from David Plouffe, Chief Advisor, Uber; Senior Advisor to President Barack Obama (2011-2013); Campaign Manager, 2008 Obama for President; and New York Times Best-Selling Author, Ian Kalin, Chief Data Officer, US Department of Commerce, Theo Priestly, Technology evangelist, Futurist & Forbes Contributor, Brian d'Alessandro, Lead Research Scientist, Facebook, Beena Ammanath, Executive Director, Data Science, GE.
The Marketing Analytics and Data Science conference features three tracks for attendees to customise their learning experience. Attendees can choose from sessions that explore best practices, tools and bleeding-edge technologies, and leading trends. These tracks will highlight expertly curated content and workshops to uncover opportunities to ensure data security and customer privacy; put customer needs and preferences at the center of your strategy; understand how advances in technology will change marketing analytics; the analytics of things, the Internet of Things and more; move from mass data collection, to smart data collection; authentically target millennials; and learn about trends, and powerful tools in analytics.
Brought to you by Scope e-Knowledge Center, a world-leading provider of metadata services, abstraction, indexing, entity extraction and knowledge organisation models (Taxonomies, Thesauri and Ontologies).
