The London Book Fair, its UK partners the British Council and the Publishers Association; and the Polish Book Institute marked the official launch of Market Focus Poland 2017, with a special event at The London Book Fair.
The Market Focus programme is a key opportunity for UK and international publishers to liaise with their foreign counterparts, and seek out and capitalise on new business partnerships. Market Focus Poland will combine an extensive professional programme with a comprehensive schedule of cultural events throughout the year which celebrate the very best of Polish literature and writing.
The professional programme, organised by The London Book Fair and the Publishers Association, will be an all-encompassing series of events and publisher meetings, providing essential insight into the Polish publishing industry, while highlighting business opportunities and showcasing the market's importance in the wider context of international publishing.
Market Focus Poland's Cultural Programme will be curated by the British Council and will bring some of the most prominent and exciting visiting and Britain-based Polish writers to the UK. The series of public events, which will take place at various venues across the country, will provide a valuable opportunity for UK audiences and publishers to meet and interact with Polish authors.
With a translation tradition that dates back to the 16th Century, five Polish Nobel Prizes for Literature was awarded to Polish writers in the 20th Century alone, and a market which publishes 32,480 and sells approximately 106m books a year, Poland is a force to be reckoned with in the publishing industry.
While 49 percent of Polish book purchases are still made in traditional book shops, its ebook market, which was valued at £10m in 2014, grew substantially by 16.5 percent on the previous year. Foreign literature accounts for a market share of 20.5 percent, making Poland a land of opportunity for international publishers.
There will be a programme of events and debates held at this year’s London Book Fair to celebrate the inauguration of Market Focus Poland. The country will also be the Global Market Forum Guest of Honour at this year's Book Expo America.
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