As the world’s largest publishing industry trade fair, the Frankfurter Buchmesse sees itself as a platform and trailblazer for innovation and digital development in the sector. Now, it is also an industry partner in the digital project EMMA, which has received funding by the European Union Research and Innovation programme Horizon 2020. The acronym ‘EMMA’ stands for ‘Enriching Market solutions for content Management and publishing with state-of-the-art multimedia Analysis techniques.’
The focus of the project is on developing a social media and content management tool which facilitates implementing social media campaigns and monitoring social media activities. The tool is currently in its development phase – the project continues until mid-2018. The EU project will be present at the Book Fair in October with a stand at the Hot Spot Digital Innovation (Hall 6.2).
EMMA brings together a European team from five countries and a wide range of sectors: The software developing company IN2 from the UK, the Centre for Research and Technology Hellas (CERTH) from Greece, the tourism agency Fondazione Sistema Toscana from Italy, the creative agency Vandejong from the Netherlands and the Frankfurter Buchmesse as German industry partner.
The software developers George Ioannidis and Alexandru Stan (IN2) will present the EMMA project and the current development state of the EMMA tool at the Frankfurter Buchmesse 2017 at the Hot Spot Digital Innovation (Hall 6.2, stand D65).
Inspired by EMMA, a workshop will be held in the Business Club of the Frankfurter Buchmesse on 14 October 2017 (11 am to ca. 1 pm). The focus will be about social media and the daily challenges it presents. Communications professionals from the publishing industry will have the opportunity to gain insight into the development of a social media and content management tool, be inspired and talk to each other about opportunities and developments in social media. The major language of the workshop will be German.
Those interested in participating in the workshop may send an e-mail to Sonja Harnisch before 20 September 2017: harnisch@book-fair.com.
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