The American Medical Association and Harvard Health Publishing have reportedly suspended their partnerships with Outcome Health amid speculations that the Chicago-based tech and advertising startup misled advertisers. According to reports in The Wall Street Journal, the organisations have decided to 'pause' their partnerships with Outcome Health until the company's legal matters are resolved.
Outcome Health installs flat screens and tablets in physicians' offices to display patient-targeted videos including educational content and pharmaceutical advertisements. Harvard Health Publishing, a division of Boston-based Harvard Medical School, partnered with Outcome Health in August this year to provide advisory support and faculty review of the company's educational materials.
However, Harvard Health Publishing has stepped back from the venture following reports that a group of investors sued Outcome Health and its two founders on Nov. 7, alleging Outcome Health engaged in fraud and breach of contract. The lawsuit, filed in New York State Supreme Court in New York County, builds on an Oct. 13 The Wall Street Journal investigation that alleged a subset of employees at Outcome Health manipulated pricing and sales information to mislead pharmaceutical advertisers.
The AMA ran an educational campaign about prediabetes on the Outcome Health network during the summer. According to a statement issued by the AMA, the Association has requested that all AMA content displayed on any ContextMedia platforms be removed immediately in light of the recent unfavourable reports in the media regarding Outcome Health. ContextMedia is Outcome Health's previous name, which it changed in January.
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