The American Library Association (ALA) is now accepting submissions for the John Cotton Dana Awards (JCD). The John Cotton Dana Awards are managed by the Library Leadership and Management Association (LLAMA) division of ALA and honour outstanding library public relations.
Each year, up to eight $10,000 awards are granted by the H.W. Wilson Foundation. The H.W. Wilson Foundation was established in 1952 by Halsey W. Wilson, founder of The H.W. Wilson Company. Since 1957, they have supported scholarship grants to all library schools accredited by the American Library Association in the United States and Canada. The John Cotton Dana Awards will be presented to winners at an ALA-Annual awards ceremony, sponsored by ALA and EBSCO Information Services.
Applications for the 2018 John Cotton Dana Awards are to be submitted electronically and received by March 16, 2018. More information, including entry documents, is available online at: https://www.ebsco.com/about/scholarship-awards/john-cotton-dana.
Libraries of all types and sizes are encouraged to submit entries for the 2018 John Cotton Dana Awards. Each entry should represent a strategic communications campaign from the past year and examples of past campaigns that have included rebranding efforts, promotion of archives and special collections, awareness campaigns, community partnerships and special events. Entries may be submitted by any library, Friends group, consulting agency or service provider, unless they are represented on the JCD Committee.
Entries for the JCD Award are organised around needs assessment, planning, implementation and evaluation. Entrants are asked to submit documentation to show the scope and effectiveness of their campaign. Examples of these documents may include initial assessments and research, processes for implementation, goals met, creative output, media releases, media coverage and other metrics that establish results.
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