The Charlesworth Group has announced a new partnership with the Royal Society Publishing to oversee its WeChat social media activities in Mainland China. Under this arrangement, The Charlesworth Group will register and manage the Royal Society Publishing WeChat account and translate and post content to support the Society's journal publishing programme and engagement with academics in key universities across the country.
The Charlesworth Group is globally recognised as leading the field in providing sales representation, marketing and consultancy in the Chinese academic market, along with being a leading provider of Language Editing and Author Services through its Charlesworth Author Services Division.
The Group's social media management services provide a complementary and holistic means to pull these areas together, utilising an additional forum to engage directly with the researcher and content-reader community. Using the Charlesworth team's strategic market insight, content is not only expertly translated and checked by specialist translators, but selected and localised to maximise impact and followers/readers.
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