The MIT Press collaborated with MIT Open Learning, MIT Technology Review, and the Knowledge Futures Group to amplify the MIT presence at the recently concluded American Association for the Advancement of Science meeting in Washington, DC.
While MIT is no stranger to the AAAS meeting, this partnership brought greater visibility and focus to their efforts. Located in a prominent spot of the exhibit hall, the expanded booth received steady foot traffic from MIT students, alumni, faculty, and fans throughout the meeting who were delighted to find their 'home' at the conference. The MIT booth was particularly popular with students from the American Junior Academy of Science who were eager to share their research projects and to learn more about MIT.
Daily activities included picking up free copies of the Tech Review; entering raffles to win a book bag filled with books related to the Moon Landing, a seat in MIT xPRO's Quantum Computing course, or a seat in any MOOC from MIT Open Learning; learning about the Knowledge Futures Group's open access publishing platforms; or signing up to be part of the Tech Review's Global Panel.
The collaboration was the brainchild of Press director Amy Brand who saw an opportunity to capitalise on the strengths of MIT and to celebrate their collective commitment to science communication and interdisciplinary excellence.
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