The Association of College and Research Libraries (ACRL) and Gale, a Cengage company, have collaborated to create the ACRL Libraries Transform Toolkit. This free new toolkit provides academic and research libraries with easy-to-use tools and resources to develop effective marketing and outreach strategies to promote their services and impact to students, faculty and administrators. The toolkit extends the American Library Association’s (ALA) Libraries Transform Campaign, that’s designed to increase public awareness of the value, impact and services provided by libraries and library professionals.
Key resources in the ACRL Libraries Transform Toolkit include: Marketing Instructional Materials: Foundational guidance on how to create a marketing strategy, define message positioning by target audience, and plan campaigns; ‘Because’ Statement Templates: Designed to help libraries develop messaging statements to promote their services and resources or issues of importance. Example statements are provided as well as ALA’s formula where libraries can create their own; Community Engagement Framework: Provides a framework and tactics to develop, support and sustain effective community outreach and communication strategies; and Methods for Communicating and Measuring Impact: Provides insight and best practices on analysing, measuring and communicating library outreach strategy results.
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