This white paper is based on a research project sponsored by STM publisher Elsevier. Independently conducted by Martin Akel & Associates (Chester, NJ), the study reflects the opinions and activities of 415 engineers and scientists in the US corporate (industrial) market. Scientists and Engineers have woven Internet search into the very fabric of the research process in response to pressures to conduct research more quickly and accurately. While the free web is sufficient for simple searches, it is deemed to be less than effective for more complex searches. According to the study, based on factors that determine the success of search efforts, paid search is seen to be superior on the scope and quality of results, on search functionalities, and overall productivity.
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