For some business owners, managing online reputation necessitates a whole new skill set. This includes monitoring online conversation and engaging with customers and the tech-savvy to promote your business in the best channels. These skills are becoming more and more essential for mainstream businesses. According to a survey conducted by Opinion Research Corporation, 84 percent of Americans say online reviews influence their purchasing decisions. Organisation’s today are constantly looking for ways to benefit from social media sites and buzz they create. This article, recently published in the New York Times, looks at how essential social media has become for businesses to survive. One can start a business and do everything right, but being unaware of social media can put a bullet in it.
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