(scholarlykitchen.sspnet.org): The general consensus is that the future of media lies in increased social participation and mobile access to that media. Yet events of the last few weeks have given signs that progress toward that future is not going to be smooth. We’re seeing more conflicts between companies that need to find workable business models, major corporations mired in obsolete ways of doing business, and users who insist on controlling the products they use while refusing to pay for them. As any Internet service catches on, the people behind it come under increasing pressure to monetize their product. Increased usage means increased costs, investors want a return, and the creators of any successful enterprise expect to be rewarded for their ingenuity and hard work. This seems fairly straightforward until you get into the realm of social networks and social media, where the users are vital contributors to success.
Category: Articles
Click here