(crln.acrl.org): Social media is a powerful new form of communication. The number of users on popular social media sites is growing at exponential rates. Because of the ubiquity of social media use, academic libraries can leverage these communication tools to interact with faculty, staff, and students in new ways. It is often difficult in academic libraries to spread the word about different events or services that the library is offering. Social media provides another vein in which to market new library products or initiatives.
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