(mediamemo.allthingsd.com): Brand advertising isn’t nearly as big on the Internet as the search ads dominated by Google (GOOG). But that’s got to change, as marketers realize that traditional advertising works on the Web, too. The above is an article of faith among a certain kind of Web publisher. And some of them are even paying for studies to prove that display ads–basically all the ads you see that aren’t part of search results–really do work on the Web. Except when they don’t. That’s the unsettling conclusion that some research funded by Yahoo (YHOO) recently reached, the San Francisco Chronicle reports.
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