(gigaom.com): While paper books are still the norm, e-books now account for up to 20 percent of book sales in categories like romance and sci-fi. The shift in publishing isn’t just about going digital on the iPad or Kindle instead of killing trees; authors now have the options of self-publishing e-books on Smashwords, posting research materials on Scribd, connecting to readers on Facebook and Twitter, and transforming the experience of a book with the web and multimedia through Vook.
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