(scholarlykitchen.sspnet.org): Among the leaders of the book publishing industry gathered recently for the Book Industry Study Group’s (BISG) annual Making Information Pay Conference, there was general agreement that the book industry’s supply chain is broken when applied to electronic books. When trade book publishers talk about their customers, they are not referring to readers — the people who actually buy their books. They mean bookstores. And in many cases they don’t sell directly to bookstores but go through wholesalers, who buy in bulk and then resell to bookstores.
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