(brand-e.biz): A publisher’s business is not a newspaper, a magazine, or a TV network. And it’s not tied to a particular format or flavor of media. So says Razorfish in its new Nimble report on publishing in the digital age. The business is a brand, and it has an audience. The brand has a voice, a reputation, and a set of values that its audience relates to. In order for that business to grow and evolve, it’s imperative to understand what the brand means to people and how to extend that relationship in meaningful ways without leaving the core audience behind.
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