(nature.com): Nature Publishing Group (NPG) seeks to generate its income from a diverse range of sources according to where it offers greatest value to our customers – institutions, readers, advertisers, sponsors, employers, marketers and authors. The company continues to experiment with different business models in different circumstances. Top tier journals with high circulations and high costs per manuscript published, are best served by the subscription business model, where costs are spread amongst the high number of readers. Journals with lower costs (and lower paid circulations) are well suited to open access business models, with affordable article processing charges (APCs). NPG is expanding its activities in these areas with new open access journal launches and hybrid open access business models.
Category: Articles
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