(publishingperspectives.com): The very concept of the book trailer is predicated on the idea that the trailer can create pre-pub buzz for a book. But buzz, like much of book marketing, is amorphous. There are other questions that arise when it comes to book trailers, not the least of which, who is the trailer for? Book buyers — well, surely they’d wait to read a review or learn more about a book before buying it, wouldn’t they?
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