(topnews.co.uk): Google has launched its “Watch this space” branding campaign in Australia to educate agencies and marketers about its display advertising platform. “Watch this space”, which has been developed by Google’s Creative Lab and marketing team, is the internet search giant’s biggest branding campaign in Australia to date. The campaign has been localized by digital agency Sputnik, while media planning and buying has been handled by PHD. It includes online, direct mail, print, and outdoor activity.
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