Science and Research Content

Research suggests that search engines could tap into users' need to be entertained -

(technologyreview.in): Search engines are designed to help people get things done: find a local business, plan a vacation, or understand an unfamiliar concept. This focus is demonstrated by how search businesses measure their own performance--by how quickly a user find the page they were looking for. It's considered bad if someone clicks the back button to return to the search results.

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