With over 1.3 billion consumers, China claims to be the world’s largest target market for global brand owners. However, multinational firms are quickly learning that in order to seize rampant growth opportunity in China, they must deal with the country’s complex intellectual property landscape. Early leaders in the region have established a clear set of best practices for trademark filing and maintenance that greatly improves the odds of success against counterfeiters and trademark squatters. According to the paper, between 2006 and 2012 over 5 million trademarks were published in China, a 76 percent increase in a six-year period. In 2012, China published 924,414 trademarks, the most of any nation in the world.
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