Publishers attempting to sell to Latin American libraries face very different challenges to those selling within Europe and North America. These emerging markets require different sales and marketing techniques in order to be successful. This updated white paper from ACCUCOMS guides publishers in their selling endeavours. The report includes the results of surveys and phone interviews conducted with librarians from Brazil, Colombia, Chile, Mexico, Costa Rica and Argentina. It provides an economic overview of the region, the market potential to sell to libraries and some key findings and suggestions.
Category: White Papers
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