Being in educational technology for the past 18 years, the author has observed the evolution firsthand. The industry went from a slow tech uptake to unusually rapid, often reactionary solutions. However, as the dust has settled, many of the most influential educational publishers, such as Pearson, McGraw Hill and Wiley, have taken strategic steps towards change. Much like the music industry, it is an ‘adapt or die’ environment. In the higher education sector, the use of technology has risen from 20 percent in 2010 to 40 percent in 2014. While this data is not necessarily pure (most students who ‘go digital’ are upper-class college students), the number itself is undeniable.
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