The scientific, technical and medical professions possess publishing strategies and solutions that have fully embraced the digital paradigm. STM publishers' status as digital pioneers is well-earned and only fitting, considering the advanced nature of the topics these researchers are covering. As the years have gone by, it has become clear that e-journals can be more than imitations of their paper-and-ink forerunners, and this sense of freedom has become a guiding force behind the industry. With the rise of interactive STM journals and cutting-edge distribution methods, it is clear what members of other industries see when they hold academia and research up as models of great content production.
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