In retiring Gartner's Hype Cycle for big data, Heudecker blithely reasons that 'big data is no longer a topic unto itself' and needn't be treated as such. This is similar to what happened with open source: For years it was a big topic, then it became standard operating procedure for any business serious about software. But if big data has reached a point where it has simply become essential to everything else, why are so many companies still struggling to put their data to good use?
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